“…adding value through shared values”

A Strategic approach to relationship management.

The global nature of business has highlighted growth opportunities in new markets, increased competition in home markets and opened up access to a wider supply base.

Trends for partnering, outsourcing and networking have become prevalent, establishing a significant increase in external relationships between organizations.

However, for these strategic relationships to develop, they need investment and management resources. The Define, Describe, Develop model offers a pragmatic approach to evaluating the economic worth in a relationship and highlighting the potential areas for growth.

The model is explored during an intensive 3 day workshop, providing the attendees with the outline techniques to begin the process in their own organizations.


Download pdf